For over a decade, Sue Rusch has partnered with corporate executives to improve the effectiveness of their sales teams. Sue’s insights, strategies, and expertise have led sales professionals in a variety of companies to increase performance and results. Whether delivering high-impact presentations at national conferences or contributing to corporate planning, Sue’s strategic and leadership skills improve results. 

Most recently, Sue was Vice President and General Manager the direct-to-consumer division of Crayola, an experience she considers to be one of the most colorful of her career. Today, Sue works with many DSA-affiliated companies, providing strategic support in start-up program design, field training, and leadership program development.